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|  Infinite Monkey Theorem Blog | |
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| Universal v. Apple on DRM |
Location: Blogs IMT Blog |
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| By PatentMonkey on 8/9/2007 7:53 PM |
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 The NYT reports that Universal Music is planning a DRM-free test of selling its music later this year on venues not to include iTunes. In part, Universal wants to understand the impact that DRM has on music purchases, but one can only guess that Apple's proprietary DRM is another point in the matter.
While Jobs and Co. have asked for the end of DRM, Universal appears tentative to boldly push forward with the leading retailer with such a test for fear of being unable to undo what it tests.
Is DRM at issue, or is it the use of proprietary DRM? Further, with the oncoming ease of transferring digital media, is the content creation game changing so dramatically that a new model is required around being the first to consume over residual purchases?
Many questions in an ever changing IP landscape. |
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